About the project

BALU KIDS - premium children's centre (kindergarten) in Ubud on the island of Bali, working according to the Montessori method.

Focus on the mental, physical and psycho-emotional development of the child.

Co-operation period:

December 2022 to October 2023

Purpose

• to build a brand that is recognisable in the Indonesian domestic market, specifically Bali in this segment;
• increase the number of clients and referrals to the garden.

Objectives

1. Create content that appeals to parents of this segment and inspires trust, safety and ensures children are well educated.
2. Increase the visibility of the children's centre.
3. Recruit an audience and increase engagement.

*Problems encountered: lack of social media. The work was done from scratch.

Workplan

1. Niche Analysis. Researching company information, analysing competitors, analysing competitors' audiences and their pains.
2. Strategy writing. Description of the customer's product/service, identification of strengths and weaknesses, product values. Setting a goal and identifying promotion objectives.
3. Definition of promotion tools. In this case we used targeted advertising + SMM.
4. Creating an Instagram account.